Update: Google Informations - Google Optimizer

Website Optimizer, Google’s free website testing and optimization tool, allows you to increase the value of your existing websites and traffic without spending a cent. Using Website Optimizer to test and optimize site content and design, you can quickly and easily increase revenue and ROI whether you’re new to marketing or an expert.

Free web application
Begin driving more conversions and revenue from your website without purchasing and licensing costly software. Sign up now and begin your first experiment in minutes.
A/B Split & Multi variable Testing
Identify your most effective site elements. Test everything from individual copy blocks and images to complete page layouts.
Designed For Marketers, By Marketers
Your time is valuable, and small changes can drive big results. So we’ve designed Website Optimizer to require minimal IT support, giving marketers greater control, flexibility, and speed.
Intuitive Reporting
You shouldn't’t have to be a mathematician to conduct even the most complex of tests. Our intuitive graphical reporting interface tells you exactly how each aspect of your test is impacting the bottom line, helping you to remain focused on your business.

View Original Content...